I create thoughtful experiences through design strategy, systems thinking and user insights.
About Me
A little bit about me
2025-2026 | UX Designer | Audible - Amazon
Led design for bulk audiobook and membership purchasing, tailored product page experiences, and AI-powered workflows to improve discovery, decision-making, and design efficiency at Audible.
2024-2025 | UX Designer | Cocopacks for Kids
Re-architected website information hierarchy and conversion paths to increase donation engagement while telling a strong story of community impact.
2020-2022 | UI/UX Designer | Home Depot Canada
Led checkout redesign, launched self-serve returns, and improved mobile personalization at The Home Depot, driving better conversion, product discovery, and post-purchase efficiency.
One thing I always wanted to do as a kid was create animated films.
I was fascinated by the idea of building worlds people could step into—stories they could feel something from. Part of it was storytelling. Part of it was bringing emotion to life through visuals, movement, and experience.
While I didn’t pursue animation, that instinct never really left me.
I’ve always been drawn to creating things for people—things they can use, connect with, and enjoy. That curiosity eventually led me to UX design, where I found the perfect intersection of storytelling, empathy, and problem solving.
My path into design wasn’t linear.
2016-2019 | Lead UX Designer | Socialbeat Digital Marketing, India
Spearheaded UX across 14+ client engagements in healthcare, education, and real estate, contributing to 9x client growth through strategic IA redesign and personalized digital experiences.
At the heart of it, I still see design the same way I saw storytelling as a kid: creating experiences that leave an impact—whether that’s delight, clarity, trust, or simply making someone’s day a little easier.
I began with a background in software engineering, then moved into front-end development before transitioning fully into UX. Looking back, that journey shaped how I design today. Understanding how things are built helps me design with greater intention. Writing code taught me structure and systems. Designing interfaces taught me empathy.
Work Experience Timeline