POURNIMA BALASUBRAMANIAN
Product Designer
I design digital interfaces that drive engagement, simplify decision-making, and delight customers.
Previously at Audible, Amazon and The Home Depot
Featured Projects
I bring sharp customer insight, systems thinking, and a technical background to solve complicated problems at scale
Bulk Purchasing | Audible
Lead design for an end-to-end experience for organizations to purchase, distribute, and manage audiobooks and memberships at scale, supporting a potential $1B business opportunity.
Checkout Upgrade | Home Depot
Led checkout redesign, simplifying fulfillment options and optimizing information hierarchy to reduce checkout abandonment by 47% and completion time by 46%.
Designing for Global Brands
