Product Designer with 8+ years of experience transforming complex business challenges into intuitive digital experiences.
Driven customer engagement, conversion, and business growth for millions of customers, globally.
Experienced in delivering eCommerce solutions across checkout optimization, B2B purchasing, personalization, and customer journey for customers backed by strong systems thinking
Work Experience
2025–2026
2024
2020 - 2022
2020
2017 - 2019
UX Designer | Audible | Newark, NJ
Led the end-to-end design of Audible's B2B bulk purchasing experience on Amazon Business, creating scalable purchase, distribution, and redemption workflows that unlocked a billion-dollar growth opportunity.
Defined a personalization framework leveraging Amazon customer data to surface tailored purchase options and audiobook listings, improving decision-making for 1M+ customers.
Designed a flexible iOS checkout experience for 50M+ users, balancing platform restrictions and business needs to provide equitable visibility for Apple Pay and external payment paths.
Leveraged AI-powered tools to streamline documentation, synthesize research insights, and rapidly explore solution concepts with probabilistic validation—accelerating decision-making and enabling higher-fidelity prototyping across product initiatives
UX Designer | Cocopacks for Kids | Seattle, WA
Re-architected website information hierarchy and conversion paths to increase donation engagement while telling a strong story of community impact.
UI/UX Designer | Home Depot | Toronto
Redesigned the checkout experience by improving information hierarchy, reducing redundancy, and clarifying fulfillment options—resulting in a 47% reduction in drop-offs and 46% faster checkout completion.
Launched self-serve online returns flow within 6 weeks, reducing customer support dependency and cutting return-related customer calls by 140 minutes per week.
Led personalization experiments (e.g., in-app product and blog feeds) to improve discovery and downstream purchase behavior for 3M mobile app users.
UI/UX Designer | Swiftride | Toronto, Canada
Designed UX strategy and end-to-end experience for ‘Heropool,’ a shift-based ride pairing commute app for frontline workers enabling safe, frictionless ride planning during the pandemic; won 1st place at TogetherVsVirus Hackathon and Semi-Finalist at DMZ Hack the Curve 2020.
Led rapid ideation, journey mapping, and prototyping to deliver a mobile web app in 6 weeks for shift scheduling, ride pairing, and simplified onboarding.
User Experience Lead | Social Beat Digital Marketing LLP| India
Led UX execution across 14+ client engagements, contributing to 9x client expansion over two years in different sectors like Real estate, healthcare and education
Drove significant growth across finance, education, and healthcare brands by increasing lead conversions, boosting engagement, and generating enquiries through strategic IA redesign and personalized, multilingual digital experience
User-centered Design
Design Thinking
Emerging Design Trends
Generative AI
Wireframes & Prototypes
Design Systems
Visual Design & UI Libraries
Core Expertise
Responsive design for web/iOS
Interaction Design
Accessibility WCAG
UX Research
Competitor Analysis
Qualitative Interviews
User scenarios & Task flows
A/B testing
Usability Testing
Lean & Agile UX
Omni-channel features
Education
M.S. Computer Science
SUNY Buffalo, USA | 2012-2014
B.E Computer Science
Anna University, Chennai, India | 2007-2011
Human Computer Interaction
Interaction Design Foundation | 2020